Video: Creating Memorable Experiences for the HashiCorp Community
Why do people attend corporate events? And more importantly, why do they keep coming back year after year? The key to organizing a successful event is more than talks, fun branded swag, and a big party. It’s about value. It’s about strengthening people’s connection to the company brand and the products. Cris Dobbins, head of experiential design, and I recently gave a talk at HashiCorp’s employee summit about how our team creates memorable experiences that engages its audience, builds trust and loyalty, and creates brand advocates. You can watch the recording here:
